Discount and Promotion Ideas for Laundromats

Promotions fail when they’re hard to run and impossible to track. Many laundromat owners spend time guessing what might work. Discounts that don’t convert, loyalty schemes customers forget, and offers that can’t be measured.

The problem isn’t promotions themselves. It’s lack of visibility and integration. When payments, discounts, and customer data live in different places, even good ideas fall flat.

What does work are simple, measurable promotions you can run consistently and improve over time.

Bubblepay makes this possible by bringing payments, discounts, rewards, and reminders into one system so you can launch promotions quickly and see what’s actually driving machine usage, not just hope it is.

This guide shares proven discount and promotion ideas for laundromats that drive traffic, boost loyalty, and keep machines full all week.

Introductory Offers That Actually Bring People In

New customers are price-sensitive — they’ll try once and disappear if there’s no incentive to return. The fix is a clear, one-time offer that turns a trial into a habit.

Here are some quick, high-impact laundromat discount ideas:

• First-wash free: Automatically discount a new customer’s first cycle through the Bubblepay kiosk or QR checkout.

• Bundle deals: Offer “wash + dry” combos or multi-load packages for households and short-stay guests.

• Wallet bonus: Give $5 credit when users load $20 into their app wallet – an instant reason to come back.

And because the offer is linked to a customer wallet or payment ID, it can be limited to one use per customer — preventing repeat abuse while still removing friction for genuine first-timers.

These offers remove hesitation at the door and help your laundromat loyalty program grow from day one.

Referrals and Loyalty That Run on Autopilot

Many laundromats rely on word-of-mouth but rarely reward it. Without tracking, referrals fade fast, and so does repeat business.

Bubblepay automates both with built-in rewards, helping you keep regulars engaged and attract new customers effortlessly.

• Referral program laundromat: Run “Give $5, Get $5” offers so both parties win – all tracked via Bubblepay’s wallet system.

• Points or punch-based loyalty: Offer a free wash after ten visits or points toward detergent and extras.

• Birthday rewards: Automatically send credit or discounts through the customer app each year.
  
  

Every offer runs through the kiosk, QR, or customer wallet. Rewards and credits apply automatically, so you can see what’s working and repeat it easily with no spreadsheets, no guesswork.

Happy Hour Laundry Discounts

Quiet weekdays and mid-afternoons are wasted earning potential. Empty machines mean missed revenue that you could fill with a simple time-based incentive.

Many Australian laundromats see consistent quiet periods mid-afternoon (1–4 pm) and late evenings. These windows are ideal for happy hour pricing because even a small lift in usage drops straight to profit.

Bubblepay lets you schedule happy hour laundry discounts directly from your dashboard and push them to machines instantly.

• Off-peak pricing: Drop prices between 1-4 pm or early mornings to attract cost-conscious users.

• Group promos: Offer two-for-one loads during slow hours to encourage shared visits.

• Automated reminders: Send SMS or push notifications through Bubblepay to remind users when deals go live.
  
  

Real-time data in the Owner App shows exactly which times bring the best results, so you can adjust promotions and maximise revenue every week.

Seasonal and Anniversary Promotions

Customers often forget about professional washing until the seasons change. Smart timing and personal touches keep your brand front of mind all year.

Seasonal promotions work best when tied to specific machines — for example, large washers during doona season or dryers during winter rains.

Use these laundromat promotions to tie offers to habits and milestones:

• Doona season: Run spring and autumn “fresh doona” discounts to encourage full-load washes.

• Anniversary bonuses: Reward loyalty members with an extra credit for every year of membership.

• Birthday discounts: Automatically send offers that make customers feel valued.
  
  

Seasonal, time-based deals remind customers your laundromat is part of their routine – not just a backup when their machine breaks. And because everything runs through Bubblepay, each promotion is tracked in real time, giving you clarity on which ones truly boost sales.

Pickup & Delivery Promos

More laundromats are expanding into pickup and delivery, but the challenge is getting people to try it first. Bubblepay makes that easy with digital offers that convert right at checkout.

Start small, even one or two pickup days per week can unlock a new revenue stream without disrupting your core self-serve business.

Here’s how to drive sign-ups and repeat orders:

• First-time pickup discount: Offer 20% off the first collection to remove risk and encourage trial.

• Subscription perks: Reward repeat pickup users with free delivery after five orders.

• Loyalty cross-over: Combine in-store and delivery rewards in one Bubblepay account for seamless tracking.
  
  

Every transaction feeds into your Bubblepay Owner Dashboard – so you can see which promotions drive the most revenue per cycle and refine your next laundromat discount ideas with confidence.

Ready to Grow?

If you’ve been wondering how to increase laundromat revenue, promotions are one of the fastest levers — and Bubblepay gives you the tools to do it right.

Discover practical discount and promotion ideas for laundromats that are easy to run, simple to track, and proven to work.

Book a Bubblepay demo today and see how effortless marketing can be