Promotion Ideas for Australian Laundromats: 4 Seasonal Campaigns That Drive Revenue

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Running a laundromat can feel feast-or-famine. Busy spikes around cold weather or holidays are often followed by quiet weeks where machines sit idle and revenue drops.

Seasonal promotions smooth those peaks and troughs, but they’re hard to run with coin-only machines. Cashless systems change that, making it easy to launch, manage and track promotions without extra admin. That’s where Bubblepay comes in. This guide shares four seasonal promotion ideas for Australian laundromats—simple washer and dryer campaigns you can run to lift off-peak usage, increase repeat visits, and smooth revenue year-round. Cashless or hybrid payments make these promos easier to launch, automate, and track (without extra admin).

Autumn promotion idea: Get your doona ready for winter

As Australian autumn rolls in (March to May), customers start pulling doonas, blankets and heavy bedding out of storage. These bulky items don’t fit home machines which creates a perfect opportunity for laundromats.

How the promotion works:

• Target large washers: Offer 20% off 18-27 kg machines for a limited time.

• Create urgency: Run the deal for two weeks only to drive immediate action.

• Promote simply: Use QR-code signage on machines and SMS messages to alert customers.

With Bubblepay’s MIC retrofit and owner app, you can set special pricing on specific machines and track uptake in real time with no coins, no guesswork.

Winter promotion idea: Off-peak dryer happy hour

Winter (June to August) brings rain, cold snaps and heavy dryer demand. Peak times get crowded, while off-peak hours still go unused. This is where a “Winter Warmer” dryer promotion pays off.

How the promotion works:

• Discount quiet hours: Offer cheaper dryer cycles mid-morning or late evening.e.g. 10am–12pm or after 8pm

• Reduce congestion: Shift some demand away from peak periods so customers aren’t waiting.

• Automate pricing: Schedule discounts remotely instead of changing signage or coins.

Cashless laundry payments make this simple – prices adjust automatically, and customers tap or scan to start instantly.

Spring promotion idea: Spring cleaning special

Spring (September to November) is prime time for deep cleaning. Customers wash coats, curtains, blankets and anything that sat unused all winter.

How the promotion works:

• Bundle value: “Wash three loads, get the fourth free” or a flat percentage off back-to-back cycles.

• Encourage bigger baskets: Incentivise customers to bring everything in one visit.

• Build loyalty: Tie the offer into laundromat loyalty programs so customers return.

With Bubblepay, promotions apply automatically and loyalty rewards are tracked digitally with no punch cards, no confusion.

Summer promotion idea: Beat-the-heat dryer deal

Australian summers (December to February) are tough on dryer revenue. Many customers line-dry at home, leaving commercial dryers under-used which can sometimes cut dryer income by 30% or more.

How the promotion works:

• Target evenings: Offer discounted dryer cycles after sunset when humidity rises.

• Reframe the value: Emphasise speed, softness and convenience over outdoor drying.

• Run challenges: “Dry after 7pm and save” works well with clear signage and SMS reminders.

Because Bubblepay works offline and syncs later, these promotions keep running smoothly even during network dropouts.

Why seasonal promotions work better with Bubblepay

Seasonal promotions aren’t gimmicks. They solve real business problems like idle machines, uneven cash flow and low customer retention. A cashless or hybrid setup lets you adjust pricing by machine, schedule offers for quiet hours, and track performance without guesswork.

Bubblepay’s cashless platform makes promotions practical:

• Machine-level pricing without manual changes

• Remote control via the owner app

• Built-in SMS, discounts and loyalty tools

• Hybrid payments (card, mobile, QR) with no app required

The result: smoother demand, higher spend per visit, and less time spent managing coins.

Book a free demo and see how easy it is to upgrade your laundromat with flexible, cashless payments.